Professional Projects
Designing a Next Generation Life-Saving Medical Device for the OR
Challenge:
To develop the next generation design of a highly complex and specialized piece of life-saving medical equipment within the OR context for a MedTech client.
Building a best-in-class journey for biologics prescribers
Challenge:
Create an unparalleled biologics’ prescribers experience, addressing both their professional and emotional needs, in a context of increasing competition (with the entry of biosimilars and new classes with higher efficacy).
Facilitating a Software Client’s implementation of UCD via a pilot project
Challenge:
To formalize the client’s user research methodology and provide its product teams with training on new types of research methods, using one of its projects as an exemplar - a specialized keypad used for navigating its